Xango Blog

Xango Appoints Gordon Morton as President of Sales and Marketing

LEHI, UT—May 17, 2007— XanGo, LLC, recognized creator and market leader of the mangosteen supplement category, announced today that founding partner Gordon Morton has been named President of Sales and Marketing. Morton previously served as Chief Marketing Officer, overseeing the company’s sales management, public relations, marketing communications and events departments.

XanGo President and CEO Aaron Garrity said that Morton’s appointment is another organizational move to allow XanGo’s founding executives to focus energies on the company’s strategic direction and future growth.  XanGo continues to expand internationally and now operates in 17 markets with nearly 700,000 independent distributors. 

“It is not an exaggeration to say that Gordon’s vision, creativity and enthusiasm have come together to help establish XanGo as one of the world’s powerhouse nutritional brands,” said Garrity.  “My partners and I have no doubt Gordon will continue to create a global consumer demand for our unique category-creating beverage, XanGo® Juice.”       

Morton’s focus on strategic initiatives such as building XanGo community has been strengthened through the creation of the company’s philanthropic movement, XanGo Goodness.  Prior to XanGo’s launch in 2002, Morton committed to donating a portion of all sales to various international charitable organizations.  He also participates on advisory boards and humanitarian and medical expeditions. 

“Gordon has created a lasting legacy through his passion and dedication to make a global difference,” said Garrity.  “His continued direction and foresight will allow many international consumers to experience the benefits of the mangosteen and the kinship of the XanGo brand.”

Prior to co-founding XanGo, Morton had significant experience in the nutritional and direct sales industries, working on both the management and distributor side.  He is also known for creating the XanGo name by combining two words:  XAN from xanthones (a powerful phytonutrient in mangosteen fruit) and GO from mangosteen. 

About XanGo, LLC

XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, XanGo® Juice, to consumers worldwide.  A delicious daily dietary supplement, XanGo® Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula.  Based in Utah, XanGo is privately owned and powered by a global network of independent distributors.  XanGo’s expansive operations include the U.S. and numerous international markets such as Japan, Australia, Germany, Singapore, Mexico and Canada.  For more information on XanGo and XanGo® Juice, visit www.xango.com. 

Xango - Germany

XanGo – a company beats every single record with one single product – Mangosteen juice: 50 million US dollars sales in the first business year, 150 million US dollars in the second year and even 450 million US dollars. This company has shown only little activities on the European market: They opened Great Britain and prelaunch in Sweden and Germany. This company makes possible what so many people in Germany have been waiting for: taking off – with a great product and earning money with a good marketing plan. This plan really works – already 3 Premiers in Germany are the perfect proof

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Xango & Soccer Unite

As Major League Soccer (MLS) kicks-off its 2007 season, XanGo LLC, the first-ever jersey sponsor of U.S. pro soccer team, today launched an interactive Web site to support the sport's growing popularity. XANGOSOCCER.COM gives budding soccer fans the history, rules and terminology of the world's most popular sport.

XANGO, a global nutritionals leader, announced its landmark sponsorship of MLS' Real Salt Lake franchise in November 2006, making it the first company to sponsor the jersey-front of a major-league U.S. professional sports team.

"XANGO loves soccer. We're big fans of this great game and our home team Real Salt Lake," said XANGO Chief Marketing Officer Gordon Morton. "XANGOSOCCER.COM is dedicated to helping fans understand and follow the game of soccer. Whether you're a parent with kids starting their young soccer careers or you're looking to brush up on the rules of the game, our Web site will serve as your online soccer resource."

XANGOSOCCER.COM Welcomes New Fans to the World's Most Celebrated Sport @ SYS-CON Media

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XanGo Top Executives Named as Finalists in Entrepreneur Award

Gary Hollister, Chairman, and Aaron Garrity, CEO of XanGo, LLC (recognized category creator of the mangosteen supplement) were named finalists in the prestigious Ernst and Young Entrepreneur of the Year Award ® 2006 in the Emerging Category. The three finalists were chosen from over 20 regional programs throughout the United States.

2006 marked the 20th anniversary for Ernst & Young's Entrepreneur of the Year awards, recognizing business leaders and founders. Award criteria is based upon entrepreneurs that create dynamic businesses, are leaders within their industries and who continually support local communities.

XanGo Top Executives Named as Finalists in National Ernst & Young Entrepreneur of the Year Award® 2006 :: News :: Natural and Nutritional Products Industry Center

Xango - Hottest Beverage on the Market?

EHI, UT -- (MARKET WIRE) -- November   14, 2006 --  Consumers curious to taste one of the hottest new beverages on the market, need look no further.  XanGo® Juice, a nutritional beverage made from the whole mangosteen fruit, is available online for the first time to U.S. consumers.

Single bottles of tasty XanGo® Juice can be purchased at www.xango.com or by calling 877.GO.XANGO.  The 25.35 fl.oz. glass bottle of premium juice will retail at $37.50 plus shipping.

According to Gordon Morton, XanGo's Chief Marketing Officer, "Demand continues to surge for our category creating product, which offers consumers potent nutrients in a delicious daily beverage.  We are thrilled to offer our bold, breakthrough XanGo Juice to a very receptive marketplace."

XanGo, LLC first introduced the mangosteen fruit to the global market four years ago. Prior to the introduction of XanGo's market leading dietary supplement, the mangosteen and its beneficial properties was largely unknown outside of Southeast Asia.

XanGo Juice contains a concentrated source of xanthones, a family of vigorous phytonutrients.  Now, millions of consumers are becoming familiar with this amazing superfruit, which offers a blitz of antioxidant activity and other additional nutrients in every sip.

Consumers who want to unleash the power of xanthones can visit www.xango.com today and click on Buy Now for a taste of exotic nutritious flavor.

About XanGo

XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, XanGo® Juice, to consumers worldwide.  A delicious daily dietary supplement, XanGo® Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula.  Based in Utah, XanGo is privately-owned and powered by a global network of independent distributors.  XanGo's expansive operations include the United States and numerous international markets such as Japan, Australia, Germany, New Zealand, Mexico and Canada.  For more information on XanGo and XanGo® Juice, visit www.xango.com

John Digles joined XanGo As VP

John Digles joined XanGo LLC as senior vice president of sales and marketing. Previously, he was senior vice president and Midwest general manager at MWW Group, a marketing and public relations firm. Based in Utah, XanGo is a marketer of a dietary supplement beverage.

PEOPLE: A LOOK AT LOCAL PROMOTIONS AND CAREER MOVES | Chicago Tribune

First Time Vendor Offers Xango

First-time vendor Dan Moore of Rock Valley, Iowa, was on the floor Saturday. Moore offered Xango, a mangosteen-juice-based dietary supplement. "Black Inc. did a great job with set-up and getting everyone ready," Moore said. "Today it's seemed quite steady in terms of traffic, and quite a few people have stopped by our booth."

Argus Leader Media - Region

Xango News: Only Human Scientific Study On Mangosteen in 1932?

Marketers of XanGo, a drink made with mangosteen juice that costs $35 for a 25-ounce bottle, claim it may improve joint function and strengthen the immune and respiratory systems. However, the company's scientific advisor admits that the only study of mangosteen juice in humans was conducted in Singapore in 1932 to treat dysentery.

Mangosteen, found in tropical climates, is known as the "queen of fruits" in Asia, but fresh mangosteen is rare in Western countries.

Specialty Fruit Juices' Health Claims Questioned