la times:
Agriculture and rural India have also beckoned Amway India, a wholly
owned subsidiary of Ada, Mich.-based Amway Corp., one of the largest
direct-selling companies in the world.
Amway India, established
in 1995, began commercial operations in May 1998 and has emerged as the
largest direct-selling, "fast-moving consumer goods" company in India.
In
2001, the company introduced APSA-80, its only product for the rural
market, a solution mixed with pesticides to enhance their
effectiveness. Rajat Banerji, a spokesman for Amway India, said the
solution commanded a market of more than $5 million in India and,
besides its agricultural application, had been used in other
interesting ways, such as lessening the dew on the field during the
2006 ICC Champions Trophy cricket matches in Mohali, Punjab.
To
boost sales, Amway India began a program in which a sales van fully
equipped with a generator, projectors, a digital screen, a public
address system and display materials runs through villages on schedules
and routes decided in consultation with local Amway representatives.
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